Monday 27 May 2013

CONSUMER BEHAVIOR

A)   Explain the characteristics organizational buyers? State the factors affecting the same? Please explain the individual consumer buying behavior?

A)   Define and explain the following with respect to consumer behavior. With examples
1)    Attitude

Relation between Attitude, Belief and Behavior
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A)   Please explain:
1)    Five distinct stages in the buying decision process.
1)    Personal  factors affecting behavior
A)   Explain :
1)    Actual Vs Reference price.
1. Discuss the various factor which influences consumer behavior in china?

2. What should be the target market and what can be the marketing strategy?
1. Discuss as to how the consumer behavior has evolved post 1950?
Q1) With reference to case above, define the terms below, and justify how they influence consumer behaviour?
1. Matrimonial classified has moved from newspaper to online service, how has the consumer behavior changed, what are the factors which had influenced it?

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