A) Explain the characteristics organizational buyers? State the factors
affecting the same? Please explain the individual consumer buying behavior?
A) Define and explain the following with respect to consumer behavior. With
examples
1) Attitude
Relation
between Attitude, Belief and Behavior
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A) Please explain:
1) Five distinct stages in the buying decision process.
1) Personal factors affecting
behavior
A) Explain :
1) Actual Vs Reference price.
1. Discuss the various factor which influences
consumer behavior in china?
2. What should be the target market and what can
be the marketing strategy?
1. Discuss as to how the consumer behavior has
evolved post 1950?
Q1) With reference to case above, define the terms below, and justify how
they influence consumer behaviour?
1. Matrimonial classified has moved from newspaper
to online service, how has the consumer behavior changed, what are the factors
which had influenced it?
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