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PRINCIPLE
& PRACTICE OF MANAGEMENT
1) How should Mr. Durant assess the
opportunities in various countries around the world?
2) Should Carrefour adopt Wal-Mart's
strategy of "low prices everyday"? What would be the advantage or
disadvantage of such a strategy?
3) How could Carrefour differentiate
itself from Wal-Mart?
4) Identify cultures in selected
countries that need to be considered in order to be successful?
a) The
reengineering efforts of P&G focused on the business process system. Do you
think other processes, such as the human system, or other managerial policies
need to be considered in a process redesign?
b)
What
do you think was the reaction of the brand managers, who may have worked under
the old system for many years, when the category management structure was
installed?
c) As a consultant, would you have
recommended a top-down or a bottom-up approach, or both, to process redesign
and organizational change?
d)
What
are the advantages and disadvantages of each approach.
1.
What
is your assessment of Daimler-Benz's operations in many different fields?
2. Should the various groups operate
autonomously? What kinds of activities should be centralized?
3. Daimler-Benz is best known for its
Mercedes-Benz cars. Why do you think Daimler bought AEG in the first place and
why did it venture into the Aerospace and Inter Services businesses?
4.
Given
the apparent mistakes in acquiring non-automotive businesses, what should
Jurgen Schrempp do now?
1.
Prepare
a profile of the potential buyer of the Lexus.
2.
What
should Mercedes and BMW do to counteract the Japanese threat in the United
States and Europe?
3. Why has the Lexus model been very
successful in the U.S. but has not been marketed in Japan? (Suggestion: Review
the frequency of repair records of luxury cars. Also talk to Lexus dealers or
Lexus owners).
4.
Do
you think Lexus will succeed in Japan? Why or why not?
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