Statistical Quality Control Multiple choices: 1. If in a hall there are 18 persons then how many handshakes are possible? a. 18*18 b. 18*17/2 c. 18*17 d. None of the above 2. If the number of trials be ‘n’ and the probability of occurrence be ‘p’ then the standard deviation with respect to np, is given by: a. (np)1/2 b. (np(1-p))1/2 c. (np)1/4 d. (np(1-p))1/4 3. For a biased coin the probability of occurrence of head is 0.4 ,if the coin is tossed twice then the probability of occurrence of at least one head will be: a. 0.76 b. 0.48 c. 0.64 d. 0.16 4. Factorial of 5 equals: a. 60 b. 120 c. 24 d. 5 5. Combinatory of (4,2) equals: a. 12 b. 8 c. 6 d. None of the above 6. ‘Economic Control of Quality of Manufactured Product’, a book by Walter A Shewhart in: a. 1931 b. 1941 c. 1930 d. 1956 7. Quality is judged by………… a. Retailer b. Government c. Customer d. Hole seller 8. A run chart is a special chart of………… a. Pie chart b. Line chart c. R chart d. C chart 9. Universes may differ : a. In average b. In above average c. At higher level d. All of the above 10. ASQC and ANSI began in the year: a. 1956 b. 1976 c. 1978 d. 1960 Part Two: 1. Differentiate between ‘Defect’ and ‘Defective’. 2. Explain the need of ‘short method’. 3. What does ‘Tchebycheff’s inequality theorem’ say? 4. Explain the usability of ‘stochastic limit’. 5. Write a note on ‘Cause and Effect’ diagram. 1. What marketing strategy should RSL adopt to remain competitive in the international market? 2. Has the company taken the right decision to forward integrate and enter into the highly volatile garment market 1. How could have the SQC approach, been useful in solving the immediate problems of Japan? 2. If you were among one of the management members, what would have been your first insight. 1. A sample of 30 is to be selected from a lot of 200 articles. How many different samples are possible? 2. In Dodge’s CSP-1, it is desired to apply sampling inspection to 1 piece out of every 15 and to maintain an AOQL of 2%. What should be the value of i? 1. What mad the MD change his mind and go against Maniyam? What role might the VP-HR have played in the episode? 2. If you were Maniyam, what would you do? 3. What should Vijay do? 4. How would you rate Dinesh’s behaviour? What method of appraisal would you use? Why? 5. Do you assess any training needs of employees? If yes, what inputs should be embodied in the training programme? 6. In the case of the Indane Biscuits, bring out the importance of ‘context’ and ‘credibility’ in communication. 7. List the direct and indirect causes for the escalation of tension at Indane Biscuits. 8. If you were the Personnel Manager what would you do? 9. Bring out the principles of promotion that were employed in promoting Jaggu. 10. What would you do if you were (i) Suresh, (ii) Prahalad or (iii) Ravi? 11. Bring out the ethical issues involved in Jaggu’s behaviour. 12. Do you agree with the conclusion drawn at the end of the case that scorecard system has galvanised ION Tyres? In other words, does scorecard system deserve all the credit? 13. Will quality improvement initiatives clash with scorecard implementation? If yes, how to avoid the clashes? 1. Comment on the appropriateness of the sender’s tone to a customer. 2. Point out the old – fashioned phrases and expressions. 3. Rewrite the reply according to the principles of effective writing in business 1. What is non – verbal communication? Why do you suppose that this commercial relies primarily on non-verbal communication between a young man and a gorgeous woman? What types of non – verbal communication are being used in this case? 2. Would any of the non-verbal communications in this spot (ad) not work well in another culture? 3. What role does music play in this spot? Who is the target market? 4. Is the music at all distracting from the message? 5. How else are radio stations advertised on TV? Do you find Mr. Sinha’s responses to various questions effective? Give reasons for your view on each answer given by Mr. Sinha. 2. Rewrite the responses that you consider most effective to the above questions in a job interview. 3. Mr. Sinha has observed the norm of respectful behaviour and polite conversation. But, do you think there is something gone wrong in his case ? Account for your general impression of Mr. Sinha’s performance at the interview. 1. Assume you are working as an operator at a call centre in India and are receiving irate calls from Americans and Lodoners. How would you handle such calls? Conceive a short conversation between you and your client, and put it on paper. 2. “Keep your cool.” What does this mean in term of conversation control? 3. Do you agree with the view that such abusive happenings on the telephone do not have any impact on business? Justify. 1. In what ways is Toyota’s new-product development system designed to serve customers? 2. In what ways is Toyota’s manufacturing system designed to serve customers? How does Toyota personalize its cars and trucks to meet individual consumer needs? 1. Consider the e-mail campaigns discussed in the case. Why do you think these campaigns were successful? Discuss the attention processes that were at work. Do you see any potential drawbacks to this type of marketing? 2. During the 2000 Super Bowl, ABC invited viewers to visit its Enhanced TV website. Fans could play trivia, see replays, participate in polls and chat rooms, and view player statistics. The site received an estimated 1 million hits. Why? Frame your answer in terms of exposure, attention, and comprehension. Think about your own Web surfing patterns. Write down the reasons you visit sites. Which of the marketing strategies discussed in the case do you find most (and least) influential? 1. What behaviors are involved in online grocery shopping? How does online shopping compare with traditional shopping in terms of behavioral effort? 2. What types of consumers are likely to value online grocery shopping from Peapod? 3. Overall, what do you think about the idea of online grocery shopping? How does it compare with simply eating in restaurants and avoiding grocery shopping and cooking altogether? 4. Identify and discuss some of the cultural meanings for Sony possessed by consumers in your country. Discuss how these cultural meaning were developed and how they influence consumers’ behaviors (and affect and cognition). What is the role of marketing strategies in creating and maintaining (or modifying) these cultural meanings? 5. It is often stated that the world is becoming smaller because today people communicate relatively easily across time and distance. Discuss whether that has been beneficial for Sony. What are some marketing challenges it presents? 6. What do you think about Sony’s tradition of region-specific or nation-specific marketing? Would Sony be better served by working to create a more uniform global image? 7. Why do consumers pay $84 for a Pleasant Company doll when they can buy other dolls much more cheaply at retail stores? 8. Considering money, time, cognitive activity, and behavioral effort costs, are Pleasant Company dolls more or less costly than dolls that can be purchased at retail stores? What recommendations do you have for Pleasant Company to increase sales and profits 1. What opportunities and threats did McDonald’s face? How did it handle them? What alternatives could it have chosen? 2. Before McDonald’s entered the European market, few people believed that fast food could be successful in Europe. Why do you think McDonald’s succeeded? What strategies did it follow? How did these differ from its strategies in Asia? 3. What is McDonald’s basic philosophy? How does it enforce this philosophy and adapt to different environments? 4. Why is McDonald’s successful in many countries around the world? 5. Why was VW so successful in China while other companies failed? 6. What would you recommend to Shanghai VW to remain successful in the future? 7. Was it wise of VW AG in Germany to share its latest engine technology with the Chinese? 8. What are the advantages and disadvantages of a hands-off, decentralized management approach? 9. How can Daewoo stay competitive with the Japanese? 10. What are some of the controllable and uncontrollable factors in this case? How should Mr. Kim respond to those factors? 11. What do you think of Daewoo’s expansion into central Europe? What are the advantages and risks for the company? 12. Why do you think GM acquired the company, while Ford did not? 13. Do you think it is ethical to engage in restructuring and delayering resulting in massive reduction of positions? 14. How would you feel if you were the boss in the “workout” sessions being asked to leave the meeting while your subordinates discuss problems and suggest solutions to which you have to say “yes,” “no,” or “require further study”? 15. Why would other companies agree to study their “best practices”? 16. What do you think of evaluating the performance of managers not only on the achievement of results, but also on the degree to which they share the organizational values? 17. How would you feel of setting unrealistic (stretch) objectives?

IIBM -ISBM –IIBMS- KSBM –ISMS- XAVIER

CASE STUDY ANSWERS AND PROJECT REPORTS

FOR MBA BMS EMBA PGDMA MIB MIS GDM

VISIT OUR WEBSITE:  www.casestudies.co.in

aravind.banakar@gmail.com 

ARAVIND BANAKAR - M -09901366442 / 09902787224

Statistical Quality Control

Multiple choices:

1. If in a hall there are 18 persons then how many handshakes are possible?

a. 18*18

b. 18*17/2

c. 18*17

d. None of the above

2. If the number of trials be ‘n’ and the probability of occurrence be ‘p’ then the standard deviation

with respect to np, is given by:

a. (np)1/2

b. (np(1-p))1/2

c. (np)1/4

d. (np(1-p))1/4

3. For a biased coin the probability of occurrence of head is 0.4 ,if the coin is tossed twice then the

probability of occurrence of at least one head will be:

a. 0.76

b. 0.48

c. 0.64

d. 0.16

4. Factorial of 5 equals:

a. 60

b. 120

c. 24

d. 5

5. Combinatory of (4,2) equals:

a. 12

b. 8

c. 6

d. None of the above

6. ‘Economic Control of Quality of Manufactured Product’, a book by Walter A Shewhart in:

a. 1931

b. 1941

c. 1930

d. 1956

7. Quality is judged by…………

a. Retailer

b. Government

c. Customer

d. Hole seller

8. A run chart is a special chart of…………

a. Pie chart

b. Line chart

c. R chart

d. C chart

9. Universes may differ :

a. In average

b. In above average

c. At higher level

d. All of the above

10. ASQC and ANSI began in the year:

a. 1956

b. 1976

c. 1978

d. 1960

Part Two:

1. Differentiate between ‘Defect’ and ‘Defective’.

2. Explain the need of ‘short method’.

3. What does ‘Tchebycheff’s inequality theorem’ say?

4. Explain the usability of ‘stochastic limit’.

5. Write a note on ‘Cause and Effect’ diagram.

1. What marketing strategy should RSL adopt to remain competitive in the international market?

2. Has the company taken the right decision to forward integrate and enter into the highly volatile garment market

1. How could have the SQC approach, been useful in solving the immediate problems of Japan?

2. If you were among one of the management members, what would have been your first insight.

1. A sample of 30 is to be selected from a lot of 200 articles. How many different samples are possible?

2. In Dodge’s CSP-1, it is desired to apply sampling inspection to 1 piece out of every 15 and to

maintain an AOQL of 2%. What should be the value of i?

1. What mad the MD change his mind and go against Maniyam? What role might the VP-HR have played in the episode?
2. If you were Maniyam, what would you do?
3. What should Vijay do?
4. How would you rate Dinesh’s behaviour? What method of appraisal would you use? Why?
5. Do you assess any training needs of employees? If yes, what inputs should be embodied in the training programme?
6. In the case of the Indane Biscuits, bring out the importance of ‘context’ and ‘credibility’ in communication.
7. List the direct and indirect causes for the escalation of tension at Indane Biscuits.
8. If you were the Personnel Manager what would you do?
9. Bring out the principles of promotion that were employed in promoting  Jaggu.

10. What would you do if you were (i) Suresh, (ii) Prahalad or (iii) Ravi?
11. Bring out the ethical issues involved in Jaggu’s behaviour.
12. Do you agree with the conclusion drawn at the end of the case that scorecard system has galvanised ION Tyres? In other words, does scorecard system deserve all the credit?
    
    
13. Will quality improvement initiatives clash with scorecard implementation? If yes, how to avoid the clashes?

1.       Comment on the appropriateness of the sender’s tone to a customer.

2.       Point out the old – fashioned phrases and expressions.

3.       Rewrite the reply according to the principles of effective writing in business

1. What is non – verbal communication?  Why do you suppose that this commercial relies primarily on non-verbal communication between a young man and a gorgeous woman?  What types of non – verbal communication are being used in this case?

2. Would any of the non-verbal communications in this spot (ad) not work well in another culture?

3. What role does music play in this spot? Who is the target market?

4. Is the music at all distracting from the message?

5. How else are radio stations advertised on TV?

                Do you find Mr. Sinha’s responses to various questions effective? Give            reasons for your view on each answer given by Mr. Sinha.

2.            Rewrite the responses that you consider most effective to the above questions in a job interview.

3.            Mr. Sinha has observed the norm of respectful behaviour and             polite
conversation.  But, do you think there is something gone wrong in his case ?  Account for your general impression of Mr. Sinha’s performance at the interview.

1. Assume you are working as an operator at a call centre in India and are receiving irate calls from Americans and Lodoners. How would you handle such calls? Conceive a short conversation between you and your client, and put it on paper.
2. “Keep your cool.” What does this mean in term of conversation control?
3. Do you agree with the view that such abusive happenings on the telephone do not have any impact on business? Justify.

1.                   In what ways is Toyota’s new-product development system designed to serve customers?

2.                   In what ways is Toyota’s manufacturing system designed to serve customers?

                How does Toyota personalize its cars and trucks to meet individual consumer needs?

1.                   Consider the e-mail campaigns discussed in the case. Why do you think these campaigns were successful? Discuss the attention processes that were at work. Do you see any potential drawbacks to this type of marketing?

2.                   During the 2000 Super Bowl, ABC invited viewers to visit its Enhanced TV website. Fans could play trivia, see replays, participate in polls and chat rooms, and view player statistics. The site received an estimated 1 million hits. Why? Frame your answer in terms of exposure, attention, and comprehension.

Think about your own Web surfing patterns. Write down the reasons you visit sites. Which of the marketing strategies discussed in the case do you find most (and least) influential?

1.                   What behaviors are involved in online grocery shopping? How does online shopping compare with traditional shopping in terms of behavioral effort?

2.                   What types of consumers are likely to value online grocery shopping from Peapod?

3.                   Overall, what do you think about the idea of online grocery shopping? How does it compare with simply eating in restaurants and avoiding grocery shopping and cooking altogether?

4. Identify and discuss some of the cultural meanings for Sony possessed by consumers in your country. Discuss how these cultural meaning were developed and how they influence consumers’ behaviors (and affect and cognition). What is the role of marketing strategies in creating and maintaining (or modifying) these cultural meanings?
5. It is often stated that the world is becoming smaller because today people communicate relatively easily across time and distance. Discuss whether that has been beneficial for Sony. What are some marketing challenges it presents?
6. What do you think about Sony’s tradition of region-specific or nation-specific marketing? Would Sony be better served by working to create a more uniform global image?
7. Why do consumers pay $84 for a Pleasant Company doll when they can buy other dolls much more cheaply at retail stores?
8. Considering money, time, cognitive activity, and behavioral effort costs, are Pleasant Company dolls more or less costly than dolls that can be purchased at retail stores?

What recommendations do you have for Pleasant Company to increase sales and profits

1.                   What opportunities and threats did McDonald’s face? How did it handle them? What alternatives could it have chosen?

2.                   Before McDonald’s entered the European market, few people believed that fast food could be successful in Europe. Why do you think McDonald’s succeeded? What strategies did it follow? How did these differ from its strategies in Asia?

3.                   What is McDonald’s basic philosophy? How does it enforce this philosophy and adapt to different environments?

4.                   Why is McDonald’s successful in many countries around the world?

5. Why was VW so successful in China while other companies failed?
   
   
6. What would you recommend to Shanghai VW to remain successful in the future?
   
   
7. Was it wise of VW AG in Germany to share its latest engine technology with the Chinese?
8. What are the advantages and disadvantages of a hands-off, decentralized management approach?
9. How can Daewoo stay competitive with the Japanese?
10. What are some of the controllable and uncontrollable factors in this case? How should Mr. Kim respond to those factors?
11. What do you think of Daewoo’s expansion into central Europe? What are the advantages and risks for the company?
12. Why do you think GM acquired the company, while Ford did not?
13. Do you think it is ethical to engage in restructuring and delayering resulting in massive reduction of positions?
14. How would you feel if you were the boss in the “workout” sessions being asked to leave the meeting while your subordinates discuss problems and suggest solutions to which you have to say “yes,” “no,” or “require further study”?
15. Why would other companies agree to study their “best practices”?
16. What do you think of evaluating the performance of managers not only on the achievement of results, but also on the degree to which they share the organizational values?
17. How would you feel of setting unrealistic (stretch) objectives?