IIBMS ISBM IIBM KSBM ISMS XAVIER CASE STUDY ANSWERS AND PROJECT REPORTS FOR MBA BMS EMBA PGDMA MIB MIS GDM VISIT OUR WEBSITE: www.casestudies.co.in aravind.banakar@gmail.com ARAVIND BANAKAR - M -09901366442 / 09902787224 BUSINESS COMMUNICATION 1 Suggest suitable media /media vehicles for promoting these brands. Give reasons in support of your answer 2 What business communication media you will utilize if you have to launch a soap in rural India? 1 Comment on the marketing mix of JK's Premium Herbsl Shampoos ? 2 How can you make their communication more effective ?. (i) Iran Rafsanjan Co., Rafsanjan City, Iran has taken a marine insurance policy No. VB/84/3629/29 dated 20th December, 2005 from Albroz Insurance Co., Kerman City, Iran for the import of 500 tractor gears from Apex Products (India) Ltd., Delhi. The exporter shipped the cargo on board vessel — SEEMA on 26th December, 2005 for Bandar Abbas Port of Iran. As per the letter of credit condition, the exporter was required to fax the shipment details to Albroz Insurance Company within 24 hours of the shipment. However, the exporter could not fax such details due to change in telephone (fax) number of the insurance company. Draft an express telegram to intimate shipment details. ii) Yours is a multinational company having joint venture with a Chinese company. Plant is to be located at Surat. The company immediately needs an Executive - Foreign Affairs (male/female) with ability of “writing and speaking Chinese language. Draft a recruitment advertisement for publication under classified column of a national daily. Salary-is no bar for the right candidate. E-mail address -info@krishnafashions.com iii) The local head office of State Bank of India is located at 11, Parliament Street, New Delhi-110001. The bank wants to construct 76 flats at Noida for its employees and invite applications for pre-qualification of contractors. Full details are available on its website - www.sbi.co.in or www.statebankofindia.com/ procurement_news. Draft a notice for pre-qualification of contractors. iv) The Joint Admission Board (JAB) of Indian Institutes of Technology in its meeting held on 17th September, 2005 at Kolkata has taken some decisions with regard to Joint Entrance Examination (JEE) 2006, i.e., to appear in JEE, one must secure at least 60% marks (55% for SC/ST and PD) in 10+2 examination; a candidate can have only two attempts with effect from JEE-2006; and a candidate who joins any of the IITs through JEE-2006 will not be permitted to appear in JEE in future.* It was also decided that candidates, who have passed their qualifying examination in 2005 or earlier, will be allowed to appear in JEE-2006 as the last chance, witji no consideration of marks or attempts at JEE subject to age requirements. On behalf of the JAB, draft a suitable press release to be issued by organizing chairman highlighting these decisions

IIBMS ISBM IIBM KSBM ISMS XAVIER CASE STUDY ANSWERS AND

PROJECT REPORTS FOR MBA BMS EMBA PGDMA MIB MIS GDM

VISIT OUR WEBSITE:  www.casestudies.co.in

aravind.banakar@gmail.com 

ARAVIND BANAKAR - M -09901366442 / 09902787224

BUSINESS COMMUNICATION

1  Suggest suitable media /media vehicles for promoting these brands. Give reasons in support of your answer   

2  What business communication media you will utilize if you have to launch a soap in rural India?     

1 Comment on the marketing mix of JK's Premium Herbsl Shampoos ?

2 How can you make their communication more effective ?.

(i)      Iran Rafsanjan Co., Rafsanjan City, Iran has taken a marine insurance policy No. VB/84/3629/29 dated
         20^th December, 2005 from Albroz Insurance Co., Kerman City, Iran for the import of 500 tractor gears
         from Apex Products (India) Ltd., Delhi. The exporter shipped the cargo on board vessel — SEEMA on
         26^th December, 2005 for Bandar Abbas Port of Iran.

         As per the letter of credit condition, the exporter was required to fax the shipment details to Albroz
         Insurance Company within 24 hours of the shipment. However, the exporter could not fax such details due
         to change in telephone (fax) number of the insurance company.

         Draft an express telegram to intimate shipment details.

ii)      Yours is a multinational company having joint venture with a Chinese company. Plant is to be located at
         Surat. The company immediately needs an Executive - Foreign Affairs (male/female) with ability of
         “writing and speaking Chinese language.

         Draft a recruitment advertisement for publication under classified column of a national daily. Salary-is no
         bar for the right candidate. E-mail address -info@krishnafashions.com

iii)     The local head office of State Bank of India is located at 11, Parliament Street, New Delhi-110001. The
         bank wants to construct 76 flats at Noida for its employees and invite applications for pre-qualification of
         contractors. Full details are available on its website - www.sbi.co.in or www.statebankofindia.com/
         procurement_news.

          Draft a notice for pre-qualification of contractors.

iv)        The Joint Admission Board (JAB) of Indian Institutes of Technology in its meeting held on 17^th
            September, 2005 at Kolkata has taken some decisions with regard to Joint Entrance Examination (JEE)
            2006, i.e., to appear in JEE, one must secure at least 60% marks (55% for SC/ST and PD) in 10+2
            examination; a candidate can have only two attempts with effect from JEE-2006; and a candidate who
            joins any of the IITs through JEE-2006 will not be permitted to appear in JEE in future.* It was also
            decided that candidates, who have passed their qualifying examination in 2005 or earlier, will be allowed
            to appear in JEE-2006 as the last chance, witji no consideration of marks or attempts at JEE subject to age
            requirements. On behalf of the JAB, draft a suitable press release to be issued by organizing chairman

            highlighting these decisions